Threads brings text-based conversations from Instagram into a dedicated space. Say more than a caption allows and dive deeper into topics you care about.

Communities gather to discuss everything from today’s news to tomorrow’s trends. Follow and connect directly with favorite creators, or build your own following to share ideas, opinions, and creativity.

Access Your Instagram Network

Your Instagram username and verification badge transfer over automatically. Follow the same accounts you follow on Instagram with a few taps, or discover new people to connect with.

The Instagram connection removes the friction of building a new social network from scratch. Your existing relationships carry over.

Share What’s On Your Mind

Start a new thread to express whatever you’re thinking about. This is your space to be yourself, and you control who can reply to your posts.

Unlike Instagram’s visual focus, Threads prioritizes words over photos. The format suits longer thoughts and ongoing discussions.

Connect Through Replies

Jump into replies to join conversations and react to commentary, humor, and insights from creators you know and love. Find your community among people who care about the same topics.

The reply system creates threaded discussions that branch off from original posts. Follow conversation paths that interest you while ignoring tangents that don’t.

Control Your Conversations

Customize settings and use controls to manage who sees your content, replies to your threads, or mentions you. Accounts blocked on Instagram stay blocked here too.

The same Community Guidelines from Instagram apply on Threads to maintain safe and authentic interactions. The moderation policies carry over between platforms.

Get Ideas and Inspiration

From TV recommendations to career advice, get answers to questions or learn something new from crowd-sourced conversations. Thought leaders and industry experts share knowledge openly.

The text format encourages detailed explanations and back-and-forth exchanges that photos and short captions can’t support as well.

Stay Current With Trends

Keep up with latest trends and live events as they happen. Whether it’s new music, movie premieres, sports, games, TV shows, fashion, or product releases, find discussions immediately.

Get notifications when favorite profiles start new threads so you don’t miss important conversations.

Join the Fediverse

Threads participates in the fediverse – a global, open social network of independent servers operated by third parties worldwide. These servers share information with each other, letting people connect and discover content across the fediverse.

This integration means your Threads content can reach people on other federated platforms, and you can interact with content from those services too.

Why Threads Exists

Instagram works great for photos and short videos, but longer conversations get lost in comment sections. Threads gives those discussions dedicated space without making you leave Instagram’s ecosystem entirely.

The text-first design encourages different types of content than Instagram’s visual focus. Share detailed thoughts, ask questions that spark discussions, or follow ongoing conversations about specific topics.

Your Instagram connections provide a built-in network so you’re not starting from zero. The people you already follow appear on Threads too, creating immediate conversation partners.

The fediverse integration opens Threads beyond just Meta’s platforms, connecting to a broader network of social services. This differs from typical social networks that keep everything within their own walls.